The Top 5 Online Course Marketing Tools 2022

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This article will discuss the top 5 online course marketing tools.

You are wrong if you think building an online course is the most difficult part of the process. There’s still a big issue with visibility even if you’ve developed the best online course for your target audience and are convinced that it will help them achieve their goals.

Which method will you use to get in touch with potential customers?

It’s not as if there aren’t already thousands of online courses to choose from. There are specific marketing solutions that can assist in streamlining your online business and reducing the time it takes for various duties to be completed instead.

To get the word out about their goods and services, companies employ a variety of marketing strategies. Platforms that help you generate leads and turn them into paying customers are essential to your success as an online course designer.

Think about the following advantages of applying marketing techniques to promote your online course:

  • Personalization is enhanced by marketing tools that enable you to segment your audience and send them only relevant information.
  • By putting useful information at your fingertips, these technologies make it easier to collect, segment and analyze your customers’ data.
  • Beyond personalization, marketing tools aim to improve the customer experience. It reveals what your customers value, how they spend their time, and what they expect from any touchpoint.
  • These tools are easy to use; even if you have no prior marketing experience, this platform will assist you in nurturing and converting your prospects.

Top 5 Online Course Marketing Tools

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Top 5 Online Course Marketing Tools

1. Hubspot

One of the most successful strategies for any business is inbound marketing, which involves selling your online course.

Effective inbound marketing is frequently criticized by organizations for requiring too much time and effort, and for requiring too much software.

To help with this, we’ve got Hubspot on board.


Using Hubspot, organizations may increase the efficiency of their inbound marketing campaigns. It is widely considered to be one of the world’s largest inbound marketing platforms, with more than 135k customers in 120 countries.

Inbound marketing campaigns may be executed with ease because to the platform’s comprehensive set of tools. Lead generation, content production, and customer relationship management are all part of this process.

Hubspot’s core platform provides easy access to all of the data. When it comes to selling an online course, you won’t need a slew of tools; instead, you’ll be able to manage everything from one platform.

The Workflow tab in Hubspot can automate procedures and systems, saving you many hours of time and effort. In other words, you can use any factor you choose to segment your email list for your online course, from different buyer personas to levels of knowledge.

Your inbound marketing plan will be a success if you use Hubspot’s platform to streamline the process.

Analysis of statistics is the most dreaded part of any marketing effort. HubSpot can aid. Your online course’s marketing activities can be tracked using HubSpot.

2. Invideo

Marketing a product or service through the use of video is known as “video marketing.” According to industry statistics, videos help firms increase traffic by 51%, sales by 34%, and brand awareness by 70%.

If an online course creator wants to help their audience, or students, better understand how this particular course will benefit them, they should experiment with generating films that do just that.

You can use videos on your website, social media platforms, YouTube, and in free training sessions to connect with your audience. As a result, you’ll be more visible and more likely to engage with your audience.

One such tool that might assist you in producing standout videos is Invideo. Over 5000 adjustable themes, a soundtrack collection, 8 million iStock pictures, transitions, and filters are included in this feature-rich online video editor.

In addition to YouTube, Facebook, Instagram, Instagram Stories, and IGTV, this may be used to create video for a wide range of additional platforms.

Video creators who want to make quick videos without sacrificing either quality or the user experience will love Invideo.

Using its convert text to video tool, you can effortlessly turn your articles and social media posts into films with the help of context-appropriate images, 50+ themes, and a natural-sounding voice.

3. Convertkit

Even today, 9 out of 10 marketers still rely on email marketing.

Email marketing programs are simple to use and affordable, so if you want to stay in touch with your customers in real time, you need to make the investment.

Convertkit is the only brand that comes to mind at the moment.


Convertkit is a great email marketing tool designed with content writers in mind. It aids in the building of landing pages and email-based product sales for professionals.

The platform’s user interface is quite simple to use. Subscriber management, automation, landing pages, forms, and broadcasts are all included in the dashboard’s four main parts.

Using this page, you may see how many people are on your mailing list, send automated emails, construct landing pages, and send broadcasts to them.

Convertkit allows you to design drip campaigns, which send a series of emails to new subscribers. Simply put, it’s a breeze to do. To build your campaign’s messaging, simply drag & drop emails into place.

It is possible to customize your landing pages with Convertkit without having to write any code by using the company’s changeable templates. In order to increase user involvement and collect email addresses, this landing page contains lead management and sign-up forms.

4. Hootsuite 

No matter how important social media is for reaching your target audience, it may be tiring and time-consuming to keep up a regular posting schedule and interact with your customer base. Hootsuite was included on our list because of this.

Using Hootsuite, you can keep track of all your customer support channels, including social media, SMS, Whatsapp, and real-time chat, in one place.

Over 35 popular social networking platforms are supported by Hootsuite: Twitter, LinkedIn, Facebook, Foursquare, and WordPress.

A course developer like Hootsuite can help you engage successfully with your consumers and receive insights into how these platforms are working for you.

In a weekly email, Hootsuite will provide you with stats on daily clicks, the geographic location of people who clicked, the most popular links, and the most popular referrers for your posts.

5. Buzzsumo

In order to build your audience’s trust and familiarity with you before launching your online course, you must begin providing compelling material for them. Content research, on the other hand, can take a long period.

Buzzsumo comes into play here.

Top 5 Marketing Tools for Your Online Course

Using Buzzsumo, a content marketing firm, you can instantly find thousands of subjects that are relevant to your domain.. Your competitors’ websites are crawled by the platform to see whose material is getting the most attention.

Create a content calendar and get started blogging without having to worry about the themes you’ll write about.

In addition, you may market your online course by teaming up with industry leaders to spread the word. As an example, Buzzsumo makes it easy to get in touch with people at one particular business via Twitter.

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Conclusion: Top 5 Online Course Marketing Tools

This is one of the most common ways to sell a course, and you should make use of it whenever you can.

With these programs, you may get your project done quickly without having to employ professionals or spend hours learning the technical lingo needed.

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Jacob Keifer

Jacob Keifer is the main author of Kawa College of Education. He spends most of his time writing best online course reviews, learning new skills, and playing chess. Jacob is a Texas-based writer and blogger with more than a decade of experience covering online education. Before launching his education blogs, he was a professional teacher who has trained many students and helped them pursue their careers.  

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